Is Graphic Design Really Necessary?

Have you ever wondered if graphic design is really worth it? Does it increase your sales and brand image? The answer to this question is a resounding yes! Having proper graphic design on your website or business collateral helps you create better brand recognition, not only for potential consumers but for important business partners as well.

Let's face it; Good graphic design is worth the investment. Everyone knows it. Yet, everyone is hesitant to take the leap to hire a designer… What if the graphics don't reflect your style? What if they don't fit your brand? What if you're trapped in a terrible relationship with a designer who is demanding and doesn't listen?

There are a lot of factors that go into choosing a graphic designer. If you’re on the fence, this post is for you.

Good Graphic Design Makes Your Business Look More Professional

You might be thinking, "I don't need a graphic designer; I can just use Microsoft Word." While this might work for you, it's not the best way to go. If you're going to do business in the digital world, you should look professional.

Trying to design your own logo? Hiring someone to do it is worth every penny. The cost of hiring a graphic designer could be just a few hundred dollars. But in return, you'll get a logo that truly represents your business and your brand that won't need to be redesigned in a year or two.

Apart from your logo, good graphic design encompasses every aspect of your website and social media pages — from buttons to headers and backgrounds — plus any brochures, flyers or other marketing collateral you create for your business.

Some business owners with limited budgets think they can save money by not investing in design. Even if their strategy works now, it will likely come back to bite them later. If you don't have a professional image and brand, people won't take you seriously. And if they don't take you seriously, they probably won't buy from you either.

Professional Graphic Design Creates a Unique Brand

A good graphic designer knows how to build a brand through all of the visual components of his or her work. Understanding what goes into building a brand, including what colors are best used, font choices, logo design and more can make or break a brand image. If you don't know which type of font is best for your brand, you could end up with something that doesn't fit with the rest of your branding efforts.

Graphic design can make your content and message much more compelling.

Make Your Content Pop

Good graphics can add life to your written words. A well designed blog post or website will make people want to read what you have written because they are drawn in by the images. The more interesting and visually appealing your content is, the more likely people will be to come back for more information about your products or services.

How much is your time worth? Leave design to the specialists.

If you want to succeed online and in life, you have to learn how to market yourself. And when it comes to that, the single most important part is your branding.

Trying to do it yourself will cost you valuable time, money and energy. You'll be sidetracked with trying to learn something you shouldn't be doing. And your competitors will pass you by while you're busy trying to figure out how to design a logo.

Pro designers can do it better than you can.

Leave it to the professionals. They're already familiar with the latest trends in design, they're skilled at creating cohesive brand identities and they understand what works best for businesses like yours.

And more importantly, they can save you time so that you can focus on what's really important -- growing your business.


Does graphic design have a place in your business? Definitely. Graphic design is the final and most visual step to translating what you do into who you are. It is the icing on the cake. Having a professional-looking graphic design will not only boost your image, but it conveys professionalism and trustworthiness as well as it will help your business grow, because all of your marketing materials reflect an exact message, which increases brand awareness. If you're looking for a short cut to great designs, check out our affordable Canva graphic design templates.

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